Video

A Twist on Experiential Marketing

I ran across a video of a T-Mobile ad on Swiss Miss today. It’s cool that they got so many dancers out to pull off this stunt. But what I want to point out is how T-Mobile has the right idea of combining a live event, mobile phones, and the Internet.

Think about how it is now a given that if something cool is happening, people just whip out their cameraphones and start taking pictures or video. Invariably, this sort of thing ends up on Youtube or some other video sharing site. With this live event, people will always remember what T-Mobile did, they’ll have video of it, and will share it with their family and friends. With the popularity of multimedia phones, any event can be recorded and shared across the world. People naturally want to share their experiences. This is advertising people WANT to share.

Watch the HD version if you see the option.

Collaboration Illustrated by Google Docs

I am a big fan of cloud computing and collaboration. I saw this video and could not help posting it. It is a great way of showing what can be done with online tools. The use is a bit frivolous in the video; but it does show the power of collaboration that cloud computing brings. Google Docs is a service that allows you to create and store your work documents online. They take that a step further by allowing multiple people to work on the same document without having multiple versions emailed back and forth. Everybody has the original. Google Docs is only one of many online tools available to help your team work together and avoid work bottlenecks.

Social Media Club RGV gets a little publicity from Alan Weinkrantz

This weekend, I had the opportunity to meet up with Alan Weinkrantz here in McAllen, Tx. You may remember him from a presentation at Barcamp San Marcos. He wanted to ask me a few questions about what I’m doing to get a chapter of Social Media Club Rio Grande Valley off the ground. We discussed some of his work and what he does. I’m really glad Alan came around. Partly, because it’s always great to spend some one-on-one time with somebody who does marketing for a living. Mostly, I appreciate his support for what we are trying to do in creating a web community in the RGV. I would appreciate your help too if you would like to join some friends and me in putting together a local chapter of Social Media Club.

Here is the video Alan took as part of his Conversations series.

Mission, Texas Video Project on Kaltura

I was fooling around with Kaltura just a while ago. It seems like a handy site for editing video as a team. I don’t know yet if it would be good for a finished product, but at least it can help with fleshing out the project collaboratively over the web. If this embed works out right, you should be able to see the video progress with each successive edit. We are working on the script, so neither the title or video are any representation of what will end up being our finished product. I’m going to upload footage so that we have it handy as we work on ideas.

Simplified Video Crunching and Distribution?

I was messing around with Ustream.tv when I noticed an ad on the side for Heywatch and Heyspread. I have used media-convert in the past to convert video free of charge. The downside of the free service is that there is no archival function. I’m willing to pay for conversion, but am generally adverse to monthly subscriptions. Hey!Watch overcomes this hesitation. You can buy credits for conversions. They charge 10 cents per conversion. The minimum amount of credits you can buy is 10, which comes out to $1. Of course, if you seriously want to use them for your work, you would stock up conversion credits. For me, it would help avoid having to buy video conversion software.

Hey!Spread is the technology that Ustream uses to syndicate your video content. So, that is another service that would come in handy. I figure I’ll use both in the future.

Launching LifeCast Channel

I was reading my RSS feeds via Google Reader and Feedhub when I came across this post by the Scobelizer. The post was about NewTeeVee on Mogulus.

As I’ve mentioned before, I try to cybersquat my own name on all the new websites out there because I’ve come to realize that, as misspelled as my name is, there are other Shaines out there. Suffice it to say that I signed up to Mogulus with my own channel.

Mogulus really struck a chord with me. I seriously love this site. I wrote a post titled “How To Kill Facebook” a while back. The idea was that one could create a personal channel for all content in the same site. Imagine all your flickr photos, videos, posts, and all sorts of content on the same site. Wouldn’t that be awesome. Instead of travelling to 7 different sites to see all my creations, why not just visit this one? Mogulus gets me closer to that ideal. Every time you visit my channel, there should be something new, so long as I continue to add more content. In any case, there aren’t 50 links to click to view my videos. With Mogulus, there is only one link, with content that changes according to the automated queue. It would be rare for you to see the same thing twice on the same link with little involvement by me.

I am finally getting my personal channel rather than links to 50 sites. Thanks to Mogulus and other sites that distribute my content back to my blog, I may very well have my central content location. I am seriously excited.