I recently moved to Madero, Tx, a small unincorporated community South of my hometown, Mission. What’s killing me right now is that there are few options for broad band. At this location, there is no DSL or Cable. Our only options for internet at more than crawling speeds are satellite, microwave, or mobile broadband through one of the major carriers like Sprint or AT&T. My current situation leads me to think about what people in rural areas face with respect to jumping on the latest and greatest websites. The downside to DSL and Cable alternatives is that they charge a pretty steep premium. DSL will be coming around in the next 6 months.
Currently, my Internet access piggybacks on my phone’s internet sharing. I’ve blogged in the past about the speed I can achieve, which is around the old ISDN speed. Back in the day, this would have been awesome. Today, it’s woefully inadequate. With today’s websites, moving around is rather painful at that speed. My activities are limited to checking email and writing blog posts. If I dare to browse around and read other blogs, it would take a considerable chunk of time to move from one to another. Quite frankly, without broadband, social media is hardly worth the effort. The only exception are those sites that have added mobile interfaces to their sites. They may be stripped down, but they get the basic job done of keeping you in touch.
This leads me to believe that there is giant segment of people out there for whom social and new media are a waste of time, literally. Without broadband access for physical or economic reasons, it is simply too much of a time sink to wait for content to download. If they go online, it is with a specific objective and they move on with their lives once it is achieved.
I often hear that New Media is in its infancy. I would tend to agree now that I realize with greater understanding that there are folks out there for whom it is meaningless. It’s tough to appreciate Youtube when you’re connected at dial-up speeds, which are often under 56k. It’s even tougher to be part of the conversation when you have limitations on what you can upload.
I don’t want to give the impression that rural areas are disadvantaged. Rather, rural America has some obstacles when it comes to participating in the new media. Obviously, if somebody living out in the country is willing to put up the money for satellite, mobile broadband, or some other alternate broadband access, then they have no problem contributing; however, I would argue that few are willing to pay $60+/month for non-business access. In addition, with sites like Kyte.tv and Utterz, which lend themselves to mobile technology, rural folks have some contribution to make. I think more people are willing to pay for mobile service, which has a practical and more accessible use.