Lately, I’ve been in the “market” for an affordable CRM that I can use with my mobile phone. I find my choices to be Zoho CRM and Highrise. If you are not familiar, a Customer Relationship Manager is a software solution that lets you keep all your client information in one place so you can share it with others in your organization. The best solution out there is Salesforce, which has a mobile client. It is great to have a CRM application running on your phone. The downside to Salesforce is the price. Salesforce is good, but probably best for the corporate types. There are many other great applications out there. The biggest drawback to most of them is that you need a computer or to be on the web to take advantage of their usefulness. Granted, if you have an iPhone, you have a full browser that will allow you to use any web-based solution.
Zoho CRM is a great value. What Zoho has going for it is an Outlook plugin that synchronizes with your Zoho account. When it comes to a mobile solution, this is great if you have a Windows Mobile phone because it keeps your Outlook up to date. All you have to do is synchronize with your Zoho account. Furthermore, one of Zoho’s strengths is its capacity for customization. This is a very thorough solution as far as keeping tasks, emails, and contacts up to date. The downside is that there is no direct mobile to website connection. Without Outlook, you’re out of luck. So, if you’re traveling or out of the office frequently, you have no way of interacting with the CRM. Zoho is so full of features that browsing it through your mobile browser is painful. So, for mobile people, Zoho is best for gathering data and dumping it in the system at the end of the day through the Outlook plugin. Otherwise, you have to sit at your computer.
Highrise is another solution that I am testing. What I like about Highrise is that you can send tasks and emails directly to your account with your mobile email. It also sends you email and SMS reminders when things are due. Highrise is great in that it gives you direct inputs to your CRM. Just BCC your emails to Highrise and you’ll have a record of your communications. You can also email tasks to yourself. The website is a more viewable on a mobile phone due to its simpler interface; but not completely. The downside to Highrise, when compared to Zoho or Salesforce, is its lack of customization. Highrise’s focus on simplicity means that you cannot make it evolve without adding 3rd party apps that access its API. Furthermore, there is no sales pipeline that takes you from a lead to a sale. In my case, lack of a sales focus is not a factor as I am using the CRM as a PRM, or Personal Relationship Manager; however, if you are in sales, this may be a necessity for you to keep track of your numbers.
I have just finished two weeks of testing Zoho CRM and have begun testing of Highrise. My mind is still not made up as to which will best suit my mobile lifestyle. I’m sure many of you are mobile and have no problem whipping out the laptop when you are travelling for work. In my case, power tools, hardware, and laptops just don’t mix. I do a lot of physical work outdoors, which means that lugging the laptop around is inconvenient. Therefore, I need a solution that is both affordable and interacts with my smartphone in some way. Thus far, Zoho, with its complete end of day interaction with Outlook, and Highrise, with its direct messaging capabilities, are the best CRM solutions I have found.