A Twist on Experiential Marketing

I ran across a video of a T-Mobile ad on Swiss Miss today. It’s cool that they got so many dancers out to pull off this stunt. But what I want to point out is how T-Mobile has the right idea of combining a live event, mobile phones, and the Internet.

Think about how it is now a given that if something cool is happening, people just whip out their cameraphones and start taking pictures or video. Invariably, this sort of thing ends up on Youtube or some other video sharing site. With this live event, people will always remember what T-Mobile did, they’ll have video of it, and will share it with their family and friends. With the popularity of multimedia phones, any event can be recorded and shared across the world. People naturally want to share their experiences. This is advertising people WANT to share.

Watch the HD version if you see the option.

How Blog Talk Radio Can Help You Get More From Your Day

If you have followed me and my work for a while, you know that I have done live shows on Blog Talk Radio for almost a year. It is such an awesome experience to wake up, drop off the boy at school, and get ready to do a live show. I am such an advocate for starting your own show; but today, I want to address the other side of the coin, listening to other hosts.

If I am not careful, I can start by listening to JJ Truth, do my own show, listen to Nikki Starr, listen to Fausta Wertz, and then have to race to work before another show starts to draw me in. Seriously, the content of some of these shows can be so compelling that you can’t turn away.

But let’s say that you don’t have the time or inclination to sit at your computer to listen to show after show. Of what value is Blog Talk Radio? Well, if you’ve ever heard of the Long Tail in Marketing, you have an idea of what I’m about to write about. If you’ve never heard of it, the Long Tail refers to the aggregate amount of sales in the tail end of the business cycle. The best example is how Netflix makes a lot of money on older DVD movies versus some of the latest releases. Documentaries, independent films, old TV shows, and such that have already made their killing at one time or another, continue to bring in revenue a little bit at a time.

Blog Talk Radio has a similar phenomenamena. There are thousands of daily listeners, but the true value of Blog Talk Radio lies in the archives, the long tail. Assuming each show is properly tagged and noted, you could search on any number of topics and find a show, or several, that will address your interest. On top of that, you don’t have to read the material, it is spoken to you. Given the live nature of Blog Talk Radio, it is possible that a listener may call in to ask a question or pose the question through the chat room as you may have wanted to ask.

You may be thinking, “oh, big deal. I can do a Google search and find any number of sources for information.” You would be right. However, you would only be able to read and evaluate one at a time. Whereas doing the same with BTR frees you up to listen, like you would your talk radio station, while you do other stuff. When you are reading a blog, you can’t do anything other than read. When you listen to an expert on Blog Talk Radio, you can keep working while you listen. This will help you get more from your day.