I ran across a video of a T-Mobile ad on Swiss Miss today. It’s cool that they got so many dancers out to pull off this stunt. But what I want to point out is how T-Mobile has the right idea of combining a live event, mobile phones, and the Internet.
Think about how it is now a given that if something cool is happening, people just whip out their cameraphones and start taking pictures or video. Invariably, this sort of thing ends up on Youtube or some other video sharing site. With this live event, people will always remember what T-Mobile did, they’ll have video of it, and will share it with their family and friends. With the popularity of multimedia phones, any event can be recorded and shared across the world. People naturally want to share their experiences. This is advertising people WANT to share.
Watch the HD version if you see the option.
Shaine 